Thanks to my little birdies, I have received a copy of the Nov. 4, 2005
Toyota letter to USA dealers regarding 2006 Prius and Highlander Hybrid
changes and pricing.
<quote>Toyota Motor Sales, USA, is pleased to provide you with pricing
for the freshened 2006 Prius. The public price announcement will also
be released on November 4, 2005.
The 2006 Prius features several product enhancements to ensure
continued sales success as the #1 selling hybrid in the U.S. while
solidifying its technology leadership position. The Prius’ class
leading Hybrid Synergy Drive powertrain, as well as these enhancements,
will ensure that Prius remains the benchmark for all other hybrids.
EXTERIOR IMPROVEMENTS
The Prius receives updated front headlamps and rear taillamps, and a
new front spoiler. A chrome finish is applied to the front
grille’s center bar, and freshened rear combination lamp is
added to enhance its appearance.
In addition, four new exterior colors update the color palette:
• Classic Silver Metallic
• Barcelona Red Metallic
• Silver Pine Mica
• Magnetic Gray (available May 2006)
INTERIOR IMPROVEMENTS
On the inside, the instrument panel receives a new black organic
textured grain in place of the burgundy or brown colors available last
year. The rear seat bottom cushion has been lowered slightly for better
head clearance and enhanced riding comfort. Also new for 2006 are the
luxurious options of Leather-trimmed seats and steering wheel,
available in both Gray and Bisque, and a Rear Backup Camera to help the
driver see objects behind the vehicle when in reverse.
The standard audio system is AM/FM CD with 6 speakers. An optional
mid-grade audio also includes MP3/WMA playback capability and an
auxiliary audio input miniplug. The optional JBL audio features several
updates for 2006:
• JBL AM/FM 6-disc CD changer with 9 speakers in 7 locations
(cassette deck is no longer available)
• MP3/WMA playback capability and an auxiliary audio input
miniplug in the center console
• Hands-free phone capability via Bluetooth wireless connectivity
The optional voice-activated DVD GPS (Global Positioning System)
Navigation system is the most sophisticated yet. It offers increased
map quality, over 32,000 colors, an ETA (Estimated Time of Arrival)
display, a route tracer function, voice recognition street address
search functions that allow you to enter a destination while driving,
and can now be set to operate in English, French, or Spanish languages.
SAFETY IMPROVEMENTS
In addition to standard ABS with Electronic Brake Force Distribution
(EBD), Brake Assist (BA), and Traction Control (TRAC), several safety
features are now standard equipment:
• A Tire Pressure Monitoring System directly measures the
pressure of each tire with a sensor and signals the driver in the event
of a drop in tire pressure
• Standard Driver and Front Passenger Advanced Airbags (SRS) now
feature a passenger occupant classification sensor that determines not
only whether the seat is occupied, but also whether an occupant meets
the weight requirement for airbag deployment. The passenger front
airbags are deployed only when the sensor detects an adult passenger in
the front seat.
ROADSIDE ASSISTANCE
The complimentary roadside assistance program has been discontinued for
the 2006 Prius.
2006 MODEL YEAR PRIUS PRICING
The 2006 model year Prius continues to be an excellent value, with a
base MSRP of $21,725. The increase of $450, or 2% of MSRP, reflects the
addition of new standard equipment and the product enhancements
featured above.
Option package content and pricing has been adjusted for the model year
2006 Prius.
Please see the appendix for details.
HIGHLANDER HYBRID REAR SEAT ENTERTAINMENT
Effective with November production, we are announcing the availability
of optional DVDbased rear seat entertainment on all Highlander Hybrid
models. MSRP for this item is $1,770.
[snip]
APPENDIX: ‘06MY PRIUS OPTIONAL EQUIPMENT PRICING
Package, Option Code, MSRP, Equipment
1, GY, $650 (unchanged),
• Driver & front passenger seat-mounted side and front & rear
side curtain airbags
2, HE, $825,
• <New for 06MY>Backup Monitor</New for 06MY>
• Smart Key System
• <New for 06MY>MP3/WMA playback capability, and auxiliary audio
input miniplug</New for 06MY>
3, HF, $1,475,
• Driver & front passenger seat-mounted side and front & rear
side curtain airbags
• <New for 06MY>Backup Monitor</New for 06MY>
• Smart Key System
• <New for 06MY>MP3/WMA playback capability, and auxiliary audio
input miniplug</New for 06MY>
4, HG, $1,825,
• Driver & front passenger seat-mounted side and front & rear
side curtain airbags
• <New for 06MY>Backup Monitor</New for 06MY>
• Smart Key System
• <New for 06MY>MP3/WMA playback capability, and auxiliary audio
input miniplug</New for 06MY>
• Vehicle Stability Control (VSC)
5, HI, $3,205,
• Driver & front passenger seat-mounted side and front & rear
side curtain airbags
• <New for 06MY>Backup Monitor</New for 06MY>
• Smart Key System
• Vehicle Stability Control (VSC)
• Anti-theft system plus Homelink ® universal transceiver
• JBL Premium AM/FM 6-disc in-dash CD changer, nine speakers,
<New for 06MY>MP3/WMA playback capability, auxiliary audio input
miniplug</New for 06MY> plus hands-free BluetoothTM phone capability
6, HK, $3,830,
• Driver & front passenger seat-mounted side and front & rear
side curtain airbags
• <New for 06MY>Backup Monitor</New for 06MY>
• Smart Key System
• Vehicle Stability Control (VSC)
• Anti-theft system plus Homelink ® universal transceiver
• JBL Premium AM/FM 6-disc in-dash CD changer, nine speakers,
<New for 06MY>MP3/WMA playback capability, auxiliary audio input
miniplug</New for 06MY> plus hands-free BluetoothTM phone capability
• High Intensity Discharge (HID) headlamps and integrated fog
lamps
7, NL, $5,730,
• Driver & front passenger seat-mounted side and front & rear
side curtain airbags
• <New for 06MY>Backup Monitor</New for 06MY>
• Smart Key System
• Vehicle Stability Control (VSC)
• Anti-theft system plus Homelink ® universal transceiver
• JBL Premium AM/FM 6-disc in-dash CD changer, nine speakers,
<New for 06MY>MP3/WMA playback capability, auxiliary audio input
miniplug</New for 06MY> plus hands-free BluetoothTM phone capability
• High Intensity Discharge (HID) headlamps and integrated fog
lamps
• Voice-activated DVD navigation system
8, NW, $6,890,
• Driver & front passenger seat-mounted side and front & rear
side curtain airbags
• <New for 06MY>Backup Monitor</New for 06MY>
• Smart Key System
• Vehicle Stability Control (VSC)
• Anti-theft system plus Homelink ® universal transceiver
• JBL Premium AM/FM 6-disc in-dash CD changer, nine speakers,
<New for 06MY>MP3/WMA playback capability, auxiliary audio input
miniplug</New for 06MY> plus hands-free BluetoothTM phone capability
• High Intensity Discharge (HID) headlamps and integrated fog
lamps
• Voice-activated DVD navigation system
• <New for 06MY>Leather trimmed seats and steering wheel</New for
06MY>
</quote>
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