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NHK TV: Manufacturing the 2010 Toyota Prius and the Prius Plug in

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Posted by Neo on December 19, 2009, 1:45 pm

NHK Special
Bilingual(English and Japanese)
Dec. 19, Sat. 2:10 - 3:00(UTC) etc.
"Car Revolution Part 1. Toyota: Fighting to stay ahead"

A detail look at manufacturing impact on the updating
the design of the hybrid the 2010 Prius and the upcoming
Plug in version. An overview of the impact of the
competition from Battery Electric Vehicles: Nissan
Leaf, Tesla Roadster, Aptera 2e. (All the technical design
are blurred out so you can't see the design changes in
the new prototypes). Video is not available online
so you must be able to access this broadcaste live


scheduled broadcaste

Posted by Neo on December 21, 2009, 4:55 pm

Broadcaste channel = NHK World (*)
Broadcaste series =  NHK Special
Broadcaste language = Bilingual(English and Japanese)
Broadcaste date = December 26, 2009
Broadcaste time (New York Time Zone, 24hr mode) =  1:10, 12:10, 17:10
Broadcaste Length: =  50 minutes
Broadcaste episode =  CAR Revolution Part 2: Small Hundreds: Emerging

NHK World summary:
A sea change is hitting the car industry with the shift from petrol to
electricity and new players are entering the market. The so-called
"small hundreds" are venture businesses. Everyone seems to be working
on electric cars these days, from Silicon Valley to Shandong Province
in China, and the battle to develop high performance batteries and
secure key resources is being waged at the national level.

(*) in the Washington DC area  it is being broadcasted on channel 30-1

Posted by Neo on December 27, 2009, 2:23 pm

(*) in the Washington DC area it is being broadcasted on channel 30-3


Battery Electric Vehicle (BEV) industry is dividing into two markets:

1) urban/metro BEV- vehicles licensed for only metro/urban streets
driving less than 30 mph
   e.g. Chinese Flybo, Indian Reva. This market will the largest but
least profitable market segment.
   urban/metro BEV are extremely light and often are powered by small
conventional motors
   and conventional lead acid marine batteries.    Several dozen small
manufacturers are
   expected to enter this market in the next few years.

2) standard BEV - vehicles licensed for both urban streets and
superhighways driving over 50mph.
   e,g, Aptera 2e,  Tesla Roadster, BYD E6, Nissan Leaf. This market
will be the smaller but
   more profitable BEV market segment  and will compete against the
PHEV market, e.g.
   Chevy Volt, Toyota Plug-in Prius. Standard BEV rely on high power
electric motors using
   rare earth elements and high power lithium-type battery pack.
Because of the additional
  technical and manufacturing challenges and increased cost - only a
few manufacturers will
   be able to mass producte a standard BEV.

The ability to mass market a standard BEV will require manufacturers
to secure
either reliable source of batteries and rare earth magnets or a
reliable source of
lithium and rare earth minerals.  As demand for these minerals
increase, establishing
a relibable source will be one of the manufacturing challenges to a
standard BEV.
For example, China which is a source for both lithum and rare earth
has recently restricted the  export of lithum and rare  earth minerals
as part
of finished manufactured goods/products.

This video mainly focuses on Nissan execs as they work to market
Nissan Leaf - in the USA and China.  Nissan is manufacturing their
own Li-ion battery pack for the Nissan Leaf.  Nissan exec test drive
the Chinese BYD e6 and realize that the e6 is going to be tough to
compete against in the Chinese BEV market.

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