Students at Italy’s Istituto Europeo di Design (IED) in Turin have
series of quarter-scale models representing their own
impression of what the
next-gen Toyota Prius should look like.
The outline of the project was to
create concepts that would showcase
the technology behind the car and therefore
be somewhat futuristic.
The models also had to address the issue of
Toyota’s hybrid Prius used as a point of reference.
Prius owners have
stated in the past that the car needs to “make a statement” so
design aspect is particularly important for this model.
One of the key
members involved in overseeing the project was
Assistant Chief Designer of
Toyota Europe Design Development Tateo
Uchida who also helped in the grading of
the designs. We have to
admit, some of the creations look great and could
actually make the
Toyota Prius exciting.
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They need to go back to designing the next-gen Fiat/Yugo. Those designs
have only two doors.
usenet *at* davidillig *dawt* com