Toyota Announces 2007 Prices For Nine Vehicles in Model Lineup
08/07/2006 Torrance, CA
August 4, 2006 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A.,
Inc., announced manufacturer's suggested retail prices (MSRP) today for
the 2007 model year Avalon, Camry, Prius, Yaris, RAV4, FJ Cruiser,
Sequoia, Tacoma and Highlander.
Avalon, the flagship of the Toyota passenger car lineup, continues to
set the standard for performance, luxury, and value in its class.
Safety is enhanced on the Avalon with the addition of a Tire Pressure
Monitoring System (TPMS) as standard equipment for 2007. The base MSRP
for the Avalon ranges from $6,875 for the XL grade to $4,065 for the
Limited grade. The total Avalon average MSRP increases $00 or 0.3
Camry, the best-selling car in America four years running and for eight
of the past nine years redefines global standards for comfort,
performance and design. The base MSRP for the 2007 Camry sedan ranges
from $8,270 for the CE grade with a four-cylinder engine and
five-speed manual transmission to $7,820 for the premium XLE grade
with a V6 engine and six-speed automatic transmission. Camry Hybrid
pricing remains unchanged at a base MSRP of $5,900. Overall, the Camry
sedan combined base MSRP increases by $50, or 1.2 percent. Full
federal hybrid tax credit will be available for purchases completed
through September 2006. The approved credit amount for Camry Hybrid is
The price adjustment for the 2007 Camry will take effect with vehicles
produced on, or after August 28 for U.S. built models. For Camry models
sourced from Japan, the new pricing is effective with vessels arriving
on, or after September 2.
The Prius Hybrid, the most fuel-efficient midsize car in America, gains
driver and passenger front seat-mounted side airbags, plus front and
rear side curtain airbags as standard equipment for 2007. The base MSRP
for the Prius starts at $2,175, which is an increase of $50 or 2.1
percent. Full tax credit will be available for purchases completed
through September 2006. The approved credit amount for Prius Hybrid is
Also arriving in August is the new 2007 Prius Touring Edition. The
Touring Edition adds several sporty exterior enhancements including
16-inch alloy wheels, a larger rear spoiler, High Intensity Discharge
(HID) headlamps and foglamps. A tuned suspension as standard equipment
will enhance vehicle handling without impacting its ride comfort. The
Touring Edition will carry a MSRP of $3,070.
The 2007 Yaris Liftback and Sedan receive an average price increase of
$00, or 0.8 percent. Yaris pricing is effective in early September.
The Yaris Liftback with a five-speed manual transmission carries a base
MSRP of $1,050 and $1,925 for the Sedan with five-speed manual
The RAV4 Sport Utility Vehicle (SUV) adds interior and safety
enhancements for 2007. All models receive driver and front passenger
seat-mounted side airbags and two row side curtain airbags with
roll-over sensor as standard equipment. Inside, the RAV4 is now
available, as an option, with a JBL audio system with Bluetooth
capability and steering wheel mounted controls. RAV4 2WD models carry a
base MSRP that ranges from $0,850 for the base grade four-cylinder to
$5,020 for the Limited V6. The base MSRP for the RAV4 4WD ranges from
$2,250 for the base grade with a four-cylinder to $6,420 for the
Limited V6. Total RAV4 average MSRP increases $50 or 2.4 percent.
The Sequoia full-size SUV gains several enhancements for 2007. The SR5
grade receives color-keyed grille while the Limited grade receives
chrome rear view mirrors. All grades now receive standard driver and
front passenger seat-mounted side airbags and two row side curtain
airbag. For 2007, Sequoia is also available with an Appearance Package
which includes seven passenger seating configuration, 16-inch sport
alloy wheels, fog lamps, and skid plates.
The Sequoia 2WD carries a base MSRP that ranges from $3,160 for SR5 to
$5,660 for Limited 4WD. Total Sequoia average MSRP increases $45 or
For 2007, the Highlander mid-size SUV will add safety enhancements and
significant additional value. All Highlander gas models will receive
driver and front passenger seat-mounted side airbags and front and
second row side curtain airbags with roll-over sensor as standard
equipment. In addition, the 2007, Highlander offers new and value
oriented Extra Value Packages (EVPs). The base MSRP for conventional
Highlander models range from $4,880 for the 2WD four-cylinder model to
$2,210 for the 4WD Limited V6 model. Total Highlander average MSRP
increase is $50 or 1.3 percent.
Highlander Hybrid will offer two-row models for both base and Limited
grades for 2007. The base MSRP ranges from $2,490 for the 2WD base
two-row model to $6,550 for the 4WD Limited three-row model. For 2007,
highlander Hybrid also offers new and value oriented EVPs. Full federal
hybrid tax credit will be available for purchases completed through
September 2006. The approved credit amount for Highlander Hybrid is
The Tacoma compact pickup truck is now available with a Vehicle
Stability Control (VSC) off-switch and roll sensing side curtain airbag
off-switch when VSC or CSA option is selected. The base MSRP for the
Tacoma Regular Cab ranges from $4,080 for the 4x2 four-cylinder with a
manual transmission to $8,025 for the 4x4 four-cylinder with a manual
transmission. Tacoma Access Cab models carry a base MSRP of $7,520 for
the 4x2 four-cylinder with manual transmission, while the 4x4 V6 with
an automatic transmission carries a base MSRP of $3,790.
Tacoma Double Cab models carry a base MSRP of $2,340 for the PreRunner
V6 with an automatic transmission to $5,915 for the 4x4 V6 long bed
with an automatic transmission. Total average Tacoma (4x2 and 4x4)
price increase $00, or 0.5 percent.
The FJ Cruiser, the most capable off road SUV in the Toyota line-up,
receives an increase of $00 or 0.9 percent with a base MSRP of $1,910
for the 2WD automatic to $3,500 for the 4WD automatic.