Toyota makes $3,100 on each Prius sold

 And of course, there's also the dealer's profit, and in certain parts of
the US, the distributor's profit.

<http://www.greencarcongress.com/2009/04/report-honda-toyota-earning-prof
its-on-hybrids.html>

Report: Honda, Toyota Earning Profits on Hybrids
28 April 2009

The Nikkei reports that Toyota and Honda are both making estimated
profits of about ¥300,000 (about US$3,100) each on every hybrid they
sell, similar to what they make on small, gasoline-engined vehicles.

If Honda sells 200,000 Insight hybrids worldwide in the first year of
its release, the company would generate sales of more than 350 billion
yen [US$3.6 billion]. Since it estimates a gross profit margin of more
than 15% on the car‹priced at under 2 million yen&mash;its gross profit
on Insight sales is projected to hit around 60 billion yen [US$622
million] in the first year, or around 300,000 yen per unit.

The gross profit earned on the Insight is still low when factoring in
the large R&D costs involved in its development. However, the profit
margin on its hybrid operations has risen to the level where Honda can
count on it to generate the fourth-largest revenue stream behind its
luxury, midsize and small car operations.

The Nikkei report said that Toyota appears to have earned gross profits
of around ¥100 billion yen (US$1 billion) on its sales of
second-generation Prius hybrids last year. Toyota¹s gross profit margin
on the sales of the next-generation 2010 Prius are projected to be in
the single digits in the first year.

--
It's now time for healing, and for fixing the damage the GOP did to America.

  I have no problem with that.

074CAB.18442007052009@mara100-84.onlink.net:

 

Nor do I; I posted it because of the "Toyota loses money on the Prius"
BS we've seen.

--
Member National Rifle Association
Member American Civil Liberties Union

 Michelle Steiner wrote:

Though individual sales are contributory, on a fully allocated basis,
including R&D cost and weighted average cost of invested capital, the
program may still be losing money.

 

Not according to the article I posted at the head of this thread.

--
Member National Rifle Association
Member American Civil Liberties Union