Hybrid Car – More Fun with Less Gas

Toyota makes $,100 on each Prius sold

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Posted by Michelle Steiner on May 8, 2009, 1:44 am
And of course, there's also the dealer's profit, and in certain parts of
the US, the distributor's profit.


Report: Honda, Toyota Earning Profits on Hybrids
28 April 2009

The Nikkei reports that Toyota and Honda are both making estimated
profits of about ¥300,000 (about US$,100) each on every hybrid they
sell, similar to what they make on small, gasoline-engined vehicles.

If Honda sells 200,000 Insight hybrids worldwide in the first year of
its release, the company would generate sales of more than 350 billion
yen [US$.6 billion]. Since it estimates a gross profit margin of more
than 15% on the car‹priced at under 2 million yen&mash;its gross profit
on Insight sales is projected to hit around 60 billion yen [US$22
million] in the first year, or around 300,000 yen per unit.

The gross profit earned on the Insight is still low when factoring in
the large R&D costs involved in its development. However, the profit
margin on its hybrid operations has risen to the level where Honda can
count on it to generate the fourth-largest revenue stream behind its
luxury, midsize and small car operations.

The Nikkei report said that Toyota appears to have earned gross profits
of around ¥100 billion yen (US$ billion) on its sales of
second-generation Prius hybrids last year. Toyota¹s gross profit margin
on the sales of the next-generation 2010 Prius are projected to be in
the single digits in the first year.

It's now time for healing, and for fixing the damage the GOP did to America.

Posted by tiki on May 17, 2009, 11:48 am
I have no problem with that.


Posted by Michelle Steiner on May 17, 2009, 1:47 pm

Nor do I; I posted it because of the "Toyota loses money on the Prius"
BS we've seen.

Member National Rifle Association
Member American Civil Liberties Union

Posted by News on May 17, 2009, 2:05 pm
 Michelle Steiner wrote:

Though individual sales are contributory, on a fully allocated basis,
including R&D cost and weighted average cost of invested capital, the
program may still be losing money.

Posted by Michelle Steiner on May 17, 2009, 3:05 pm

Not according to the article I posted at the head of this thread.

Member National Rifle Association
Member American Civil Liberties Union

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