Hybrid Car – More Fun with Less Gas

Toyota makes $,100 on each Prius sold - Page 2

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Posted by News on May 17, 2009, 3:10 pm

Michelle Steiner wrote:

If this is the basis of their accounting, I wouldn't bet the farm on it:

"If Honda sells 200,000 Insight hybrids worldwide in the first year of
its release, the company would generate sales of more than 350 billion
yen [US$.6 billion]. Since it estimates a gross profit margin of more
than 15% on the car..."

Posted by Was Istoben on May 18, 2009, 3:49 am

The operative word here is "gross" and for all practical purposes useless.
The only meaningful measure is NET profit.

Posted by News on May 18, 2009, 12:28 pm
 Was Istoben wrote:

That's part of the armchair media accounting problem.

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