Posted by News on May 17, 2009, 3:10 pm
Michelle Steiner wrote:
If this is the basis of their accounting, I wouldn't bet the farm on it:
"If Honda sells 200,000 Insight hybrids worldwide in the first year of
its release, the company would generate sales of more than 350 billion
yen [US$.6 billion]. Since it estimates a gross profit margin of more
than 15% on the car..."
Posted by Was Istoben on May 18, 2009, 3:49 am
The operative word here is "gross" and for all practical purposes useless.
The only meaningful measure is NET profit.
Posted by News on May 18, 2009, 12:28 pm
Was Istoben wrote:
That's part of the armchair media accounting problem.