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Toyota sells 3-millionth Prius

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Posted by MummyChunk on July 14, 2013, 2:11 am

Worldwide Prius sales top 3 million mark

Over JPY 790 billion (1) to be spent on R&D for Ever-better Cars

Toyota City, Japan, 03 Jul 2013 - Toyota Motor Corporation (TMC)
announces that as of the end of June, worldwide cumulative sales of
the iconic Prius petrol-electric hybrid vehicle passed the 3 million
mark (2).

In 1997, TMC launched the Prius, which was the world's first
mass-production hybrid passenger car. The second generation followed
in 2003, and the third generation in 2009. From the first to third
generation, TMC greatly reduced the cost of the hybrid system by
two-thirds and reduced CO2 emissions from 114 g/km to 89 g/km
(measured using the EU Combined Driving Cycle). In addition, TMC
applied for 1,261 patents relating to the third-generation Prius,
achieving progress worthy of the Prius name (derived from a Latin word
meaning "to go before").

Since the development of the first generation Prius, TMC has
positioned hybrid technology as a core technology required for the
development of various types of environment-friendly vehicles and has
placed emphasis on the development and production of core components
such as motors, inverters, batteries, and electronic control units
(ECUs), giving rise to substantial investment in Japan.

TMC will continue to conduct R&D and invest in facilities in Japan
for the development of hybrid and other cutting-edge technologies and
achieve sustainable growth by deploying these Japan-developed
technologies across the globe.

In the fiscal year ending March 2014, TMC expects to spend a
consolidated JPY 890 billion (3) (JPY 790 billion (4) unconsolidated)
on environmental technology development, as well as on strengthening
new platform and major component development.

In the same period, TMC also plans to make consolidated capital
expenditure investments of JPY 910 billion (up seven per cent
year-on-year), with JPY 440 billion invested in Japan (up nine per
cent year-on-year).

Investments in R&D infrastructure include a new R&D facility
(651 hectares) and the Powertrain Development and Production
Engineering Building (a 12-story structure with a total floor area of
100,000 m) in Toyota City, Aichi Prefecture, that will serve as a
next-generation powertrain development base, as well as the
Aerodynamics Laboratory (capable of producing winds of 250 km/h)
located in the Honsha Technical Center.

Future capital investments by consolidated subsidiaries include an
investment by Primearth EV Energy Co., Ltd. (PEVE) for expanding
battery production capacity at its Omori Plant in Kosai City, Shizuoka


Model / Cumulative Sales (5) / Production Status
Prius I / 123 / ended Aug, 2003
Prius II / 1,192 / ended Dec, 2011
Prius III / 1,688 / on-going

Total Prius: 3,002

Model / Cumulative Sales (5) / Production Status
Prius +/Alpha/v / 322 / on-going
Prius Plug-in / 35 / on-going
Prius c / 75 / on-going

Total Prius [nameplate]: 3,436

Notes to the editors:
(1) Unconsolidated basis
(2) Based on TMC data
(3) Up 10 per cent year-on-year
(4) Up 11 per cent year-on-year
(5) Sum of worldwide cumulative total through the end of May 2013 and
June sales volume in the United States

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