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The grill emblem on a Toyota Corolla is seen during the Chicago …

photo(Reuters) - The grill emblem on a Toyota Corolla is seen during the Chicago Auto Show February 6, 2008. (John Gress/Reuters)



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The grill emblem on a Toyota Corolla is seen during the Chicago …

photo(Reuters) - The grill emblem on a Toyota Corolla is seen during the Chicago Auto Show February 6, 2008. (John Gress/Reuters)



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The grill emblem on a Toyota Corolla is seen during the Chicago …

photo(Reuters) - The grill emblem on a Toyota Corolla is seen during the Chicago Auto Show in this February 6, 2008 file photo. Being the world's leading automaker is not easy for Toyota as it fights off tough competition from other automakers and faces challenges expanding its market abroad. Failure is not normally a word associated with an auto company that's in a league of its own. For years, Toyota has led the industry by nearly every corporate yardstick: profits, market value and cash reserves. Outselling General Motors Corp, which held the No.1 spot for the previous 75 years, was largely a symbolic milestone. To match feature TOYOTA/ REUTERS/John Gress/Files (UNITED STATES)



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